Food Conscious was born at home — not in a factory.

Founded by two mothers, Food Conscious began with one simple, non-negotiable rule:
we never make anything we wouldn’t feed our own children.

Like most parents, we questioned what was really going into the foods our kids loved the most — cakes, bakes, and celebration treats. Artificial colours, refined flours, excess sugar, preservatives… things that didn’t sit right with us. So we decided to do something about it.

What started as baking consciously for our own children soon became a bigger purpose.

We realised that every child — and every consciously eating individual — deserves access to food made with clean, honest, real ingredients. Food that nourishes, not just excites. Food that celebrates without compromise.